Engagement in environmentally friendly behaviors (EFBs) is influenced by many factors, including cognitive factors (e.g., knowledge about environmental problems, their solutions, and possession of skills to perform a specific behavior), personality factors (e.g., whether or not someone believes they are capable of bringing about change, their sense of personal responsibility towards protecting an environment, and their attitudes towards environmental conditions and or EFBs), and situation factors (e.g., whether someone’s financial or cultural conditions facilitate engagement in EFBs or not). Various Environmental behavior models, including Hines, Hungerford, and Tomera’s (1987), have been proposed to identify which factors strongly influence engagement in EFBs; however, these models are based on studies conducted in industrialized nations. Specifically, studies used in modelling environmental behavior assesses behaviors such as energy and water use, recycling, and composting, behaviors mostly relevant to developed world contexts. Consequently, such models cannot be applied in rural contexts of developing nations in the same way. In my paper, I explore factors associated with engagement in forest-related behaviors. The study was conducted in Loliondo area, a rural part of Northern Tanzania. 358 individuals from six villages located near a forest under overexploitation were asked open-ended questions and their answers were coded into various themes. Using both linear and non-linear regression models, I estimated the effects of forest-related explanatory variables to determine which ones determined engagement in EFBs. Like in other studies that used non-forest constructs, I find that both knowledge and sense of personal responsibility positively affected engagement in EFBs. Positive attitudes did not lead to increased engagement in EFBs, however. This study not only contributes the understanding of factors associated with engagement in EFBs in the rural contexts of developing nations but also introduces constructs relevant to forest-related behaviors.