Public greenspaces provide an opportunity for community members to engage with the outdoors. In many locations, however, parks are under used. In an effort to gauge the potential for outdoor interaction and ecosystem education, we conducted a survey of residents from a central New Jersey, USA, county. Our correlation analysis indicated that park use could be related to socioeconomics and in particular education, environmental literacy, pet ownership, outdoor enjoyment and preferred environment. Variables relating to mood and other personal characteristics were more strongly associated with individual identity characteristics. Through multivariate analyses, we created an organizing framework that can help tailor outdoor greenspace improvement/restoration and programming to identity categories. We used this framework to test the following hypothesis: messages tailored to these six types would result in increased interest to attend park-featured events. Data were gathered from a survey that featured a series of questions that asked about participant identity features and allowed participants to self-identify. Once they had done so, participants were asked to express interest in a series of event flyers that featured the same event under 6 frames that matched the identity types written above. We found that, participant self-selected identity matched the researcher selected identity features for that individual for our study sample. Those individuals who tended to identify as environmentalists had attained higher levels of education. Those who prefer to live in urban environments tend to be more trustful of the government and of print media, which we previously showed to be a correlate of environmentalism. Individuals who prefer to live in small towns or suburban environments tend to prefer to live in more open spaces. Members of minority groups tended not to prefer living in open space environments. People who prefer rural environments tend not to like living close to community members. These correlations match what would be expected of persons preferring these environments based on our framework.  When it comes to park use, however, all six identity types shared a similar range of preferences; meaning that those who prefer to live in more rural areas had similar park expectations as those who preferred more urban environments. These results and whether or not they can be used in other contexts will be discussed.