Skip to main content

SPINCon 2013

June 5–7, 2013

Atlantic City, NJ

RE:Think Sponsorship

Friday, June 7, 2013 at 8:30 AM–10:00 AM EDT
AC Ballroom B

Primary Presenter

Ms Cass Bayley, The Bayley Group Inc.
Job Title



Cass Bayley has been involved in the design and execution of conventions and events for more than 20 years. As President of The Bayley Group she leads a team of seven who handle a wide variety of projects across Canada and the US. She works with organizations on event strategies and has developed many outstanding programs for government, corporate and association clients.


In addition to working with clients, they also produce their own events including the Women’s Lifestyle Show (March) with 6,000 attendees and 200 exhibitors. 


Sponsorship is a core competency of The Bayley Group and sets this company apart from mainstreet Canadian event planners. In 2013 they are responsible to raise more than $3 million for various programs including scientific meetings, healthcare and consumer shows. They have reached or exceeded the goals in every campaign due to innovation, creativity and strong sales systems.


Your Presentation Experience in this Area

Meeting Professionals International MPI - have provided a similar sponsorship workshop for the Toronto Chapter with 60 people in attendance;
Canadian Special Events - provided similar sponsorship workshop for their annual conference in Toronto with 75 people in attendance;
This is a new presentation based on changes and innovations that we have experienced in the past two years;

Designations, etc.


Additional Presenters