They're Just Not That Into You: A Look at Branding's Impact on Enrollment Efforts
Sunday, April 15, 2018 at 2:30 PM–3:30 PM CDT
Balcony N (105)
Session Description
In today's hyper-competive market it is tempting to try and be everything to everyone. Come learn about the importance of remaining true to university identity and mission, and how branding can affect everything from enrollment efforts and matching to institutional financial health and college access initiatives.
Intended Audience
All
Head Presenter
Stephen C Smith, University of Mississippi
Head Presenter: State
Mississippi
Additional Presenters
Faith Keeling, University of Mississippi
Presenter Information: State
Mississippi