2018 Annual Conference

April 14–17, 2018

New Orleans Marriott, New Orleans, LA

They're Just Not That Into You: A Look at Branding's Impact on Enrollment Efforts

Sunday, April 15, 2018 at 2:30 PM–3:30 PM CDT

Balcony N (105)

Session Description

In today's hyper-competive market it is tempting to try and be everything to everyone. Come learn about the importance of remaining true to university identity and mission, and how branding can affect everything from enrollment efforts and matching to institutional financial health and college access initiatives.

Intended Audience

All

Head Presenter

Stephen C Smith, University of Mississippi

Head Presenter: State

Mississippi

Additional Presenters

Faith Keeling, University of Mississippi

Presenter Information: State

Mississippi