ACHE 2018 Concurrent Sessions
Bull's Eye: A Multi-Layered Approach to Target Marketing
Session Description
How accurate is your aim - when it comes to reaching your intended audience? This highly interactive session will take you on the customer journey while teaching you how to target and identify particular segments of the population. But wait ... there's more! You will also learn quick copy writing tips and branding guidelines that will help you to effectively guide your prospects from the top of the funnel to the bull's eye.
Primary Presenter
Davia Rose Lassiter, College of Continuing and Professional Education at Kennesaw State University
Brief Bio
Davia Rose Lassiter is an award-winning communications professional and marketing strategist with experience in publication management, journalism, graphic design, social media and public relations. She earned her MA from the University of Georgia’s Grady College of Journalism and Mass Communication. Davia honed her talents working for a variety of newspapers, magazines, websites and nonprofit organizations. She is the Director of Marketing for Kennesaw State University’s College of Continuing and Professional Education.