ACHE 2018 Concurrent Sessions
Spotlight Success: Using Student Testimonials to Power Your Marketing and Brand
Session Description
Identity crises aren't just personal - they happen within universities, too. Do you know what your college's brand is? More importantly, how do you define and reinforce it? Learn the essentials as you navigate a branding success story courtesy of Kennesaw State University's College of Continuing and Professional Education. They "did it" through the use of powerful student testimonials. In this session, you'll learn how to empower your college for reinvention and brand success.
Primary Presenter
Davia Rose Lassiter, College of Continuing and Professional Education at Kennesaw State University
Brief Bio
Davia Rose Lassiter is an award-winning communications professional and marketing strategist with experience in publication management, journalism, graphic design, social media and public relations. She earned her MA from the University of Georgia’s Grady College of Journalism and Mass Communication. Davia honed her talents working for a variety of newspapers, magazines, websites and nonprofit organizations. She is the Director of Marketing for Kennesaw State University’s College of Continuing and Professional Education.