ACHE 2018

“Simplicity is the ultimate sophistication” is the statement made in Apple’s first marketing brochure. This is true not only for products, but also for services. The K.I.S.S. principle – Keep It Simple Stupid – succinctly captures this. The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided. Unfortunately, the KISS principle is more difficult to apply to a university application process. That’s why marketers must work hand-in-hand with the recruitment team to create a simple and straightforward path for a complex and sometimes scary process for a prospective student.