Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.
Please use this search form to:
- First or Secondary Author: Click on "person," click on your name, and "search." Then use the bottom scroll bar to slide to the right until you see the search button. Scroll down this screen to see the result of the search!
- Search by Date/Time
- Search by Keywords
- Search by Submission Type (Full Paper or Special Topics)
To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.
Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.
1.2b Does Media Coverage Impact Place Brands? A Natural Experiment Examining the Impact of the 2015 Refugee Crisis on the International Place Brand of Hungary
Abstract
This study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both the short and long terms. During the crisis, in the period from July to October 2015, the sentiment was negative, for the periods before and after crisis – the percentage of negative sentiment was constant. Using sentiment analysis, we examined about fifty thousand tweets with words Hungary or Romania in them. The latent Dirichlet allocation (LDA) is applied to extract main topics . Then the lexicon-based and polarity dictionaries were applied to estimate the sentiment and polarity of the tweets. The tweets published by media organizations were excluded from the analysis. We see a large increase in the number of tweets with negative sentiment in the crisis period. There is no significant increase in the amount of negative sentiment in tweets after the crisis. This suggests that negative sentiment about the crisis comes only from the tweets about the refugee crisis. The contribution of the study is to balance the lack of quantitative studies of place brands and to establish a further basis for the generalization of this research framework to the study of other countries’ place brands.
First & Corresponding Author
Harsh Taneja, University of Illinois
Authors in the order to be printed.
Anna Maikova, University of Missouri; Harsh Taneja, University of Illinois