Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.
Please use this search form to:
- First or Secondary Author: Click on "person," click on your name, and "search." Then use the bottom scroll bar to slide to the right until you see the search button. Scroll down this screen to see the result of the search!
- Search by Date/Time
- Search by Keywords
- Search by Submission Type (Full Paper or Special Topics)
To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.
Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.
3.3a Death in Advertising: The Last Taboo?
Abstract
Portrayals of death in advertising for non-death related products are exceedingly rare, in sharp contrast to numerous death portrayals in other media sources such as movies and TV programs. Additionally, advertising increasingly depicts other controversial topics, such as sex and violence, but not death. Is death the last taboo in advertising? This study examines death as a taboo topic in advertising through in-depth interviews with twenty consumers—half of the participants are in their 20s and half are older than 65. Participants were shown six current, non-shocking ads containing death portrayals to help answer the research question: How do consumers understand and feel about death portrayals in advertising for non-death related products? Themes are explored to understand if consumers’ responses are related to different types of portrayals of death in advertising, or consumers’ stage of life.
First & Corresponding Author
Jane Caulfield, University of Saskatchewan
Authors in the order to be printed.
Jane Caulfield, University of Saskatchewan; Michelle Day, University of Saskatchewan; Barbara Phillips, University of Saskatchewan