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Annual Conference 2019

del 28 al 31 de March del 2019

Marriott City Center, Dallas, TX

Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.

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Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.


4.1a Branding for Health Products: Effect on Condom Purchase and Use Intentions

sábado, el 30 de marzo de 2019 a las 08:30–10:00 CDT
1-Normandy A
Abstract

Branding is crucial to eliciting perceived quality, to the extent that some consumers believe that unbranded products can be a waste of money. A long line of researchers has been concerned with best practices for promoting condoms as a means to promote safe sex behaviors. In studying methods of adoption, however, research in condom retailing lacks development. In two studies, this article extends the health branding literature by investigating the role of brands in consumers’ intentions to purchase and use condoms, as well as trust in branded and unbranded health products.

 

First & Corresponding Author

Juan Mundel, DePaul University
Authors in the order to be printed.

Juan Mundel, DePaul University

Additional Authors

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