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Teaching Creativity In The Age of Artificial Intelligence and Data Stream
Abstract
This proposed roundtable builds upon a Special Topics panel presented at the 2018 AAA annual conference in NY. Last year, industry leaders discussed changes in the creative team and creative approaches as a result of Artificial Intelligence [AI] and social listening. Among other topics that resulted from the panel, one stood out to the moderators: Students need to be willing to be leaders of change. This proposal aims to take a deeper look at the implications of AI and data streams in advertising creative education through a roundtable comprised of leading creative educators.
First & Corresponding Author
Sabrina Habib, University of South Carolina
Authors in the order to be printed.
Sabrina Habib, University of South Carolina; Jorge Villegas, University of Illinois; Thomas Vogel, Emerson College