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Annual Conference 2019

March 28–31, 2019

Marriott City Center, Dallas, TX

Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.

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To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.

Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.

Social Media Fatigue and the Advertising Industry: How are Consumers, Clients, and Content Creators Dealing with the Pressure to be Constantly Connected?

Sunday, March 31, 2019 at 10:15 AM–11:45 AM CDT
4-Plaza Ballroom C

This session is important to advertising practitioners and educators because it shines light on an oftentimes hidden aspect of brand management in the digital age – the social media brand manager, the complexities of their roles, and high risk of burnout. As more undergraduate students with communication degrees look to social media channels for new career opportunities, it is vitally important for educators and practitioners alike to understand the impact this type of work can have on young workers especially related to mental health and expected availability, among other things. Social media is not fading into the distance any time soon. As a result of this new reality, advertising educators and practitioners must be proactive in defining policies and procedures to help social media workers have sustainable careers in the advertising and marketing industries.

First & Corresponding Author

Laura Bright, Texas Christian University
Authors in the order to be printed.

Laura Bright, Texas Christian University; Kelty Logan, University of Colorado; Ashley English, Texas Christian University; Penny Kwon, Texas Christian University; Jessica Kingman, The Richards Group; Jennifer Hallabough, Firehouse Agency; Kevin Lyons, Governance Sciences Group, Inc.

Additional Authors

Kelty Logan, University of Colorado
Ashley English, Texas Christian University
Eunseon Penny Kwon, Texas Christian University
Jennifer Hallabough, Firehouse Agency
Jessica Kingman, The Richards Group
Kevin Lyons, Governance Sciences Group, Inc.