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Advertising's People Problem: A View from Four Continents
Abstract
This special topics session takes a look at culture shifts, talent drain, and leadership issues facing agencies as they grapple with the changing nature of the advertising workforce. We explore these issues via a panel of speakers from four countries: the US, Australia, India, and the UK. Using industry data from these regions together with preliminary findings from an ongoing global project investigating agency culture, change, and leadership, we discuss from a global perspective causes of talent drain, leadership issues, training needs and collaborative actions that academia and industry can plan together.
First & Corresponding Author
Padmini Patwardhan, Winthrop University
Authors in the order to be printed.
Padmini Patwardhan, Winthrop University; Sabrina Habib, University of South Carolina; Hemant Patwardhan, Winthrop University; Gayle Kerr, Queensland University of Technology; Louise Kelly, Queensland University of Technology; Falguni Vasavada-Oza, MICA; Kathy Mortimer, University of Northhampton; Sally Laurie, University of Northhampton