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Annual Conference 2019

del 28 al 31 de March del 2019

Marriott City Center, Dallas, TX

Proposal authors of accepted papers can use the tool below (scroll down) to see where they have been placed in the agenda. Note: Special Topics sessions - Only the submitter's name is searchable, not panelists. [If you wish an overview of the conference please click here: Conference Overview Agenda.

Please use this search form to:

To see the full agenda, leave all drop-downs blank, and simply click on "Search." Please note that there are some options you may select once you have searched. (Please do not be confused about something that looks like "1.1 Digital Advertising" as this is simply a title of a group of sessions.

Contact the AAA Conference Office to accept the session assignment, or to request a change due to a conflict. Call (727) 940-2658 x 2004 if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us.


Advertising's People Problem: A View from Four Continents

viernes, el 29 de marzo de 2019 a las 13:00–14:30 CDT
4-Plaza Ballroom C
Abstract

This special topics session takes a look at culture shifts, talent drain, and leadership issues facing agencies as they grapple with the changing nature of the advertising workforce. We explore these issues via a panel of speakers from four countries: the US, Australia, India, and the UK. Using industry data from these regions together with preliminary findings from an ongoing global project investigating agency culture, change, and leadership, we discuss from a global perspective causes of talent drain, leadership issues, training needs and collaborative actions that academia and industry can plan together.

First & Corresponding Author

Padmini Patwardhan, Winthrop University
Authors in the order to be printed.

Padmini Patwardhan, Winthrop University; Sabrina Habib, University of South Carolina; Hemant Patwardhan, Winthrop University; Gayle Kerr, Queensland University of Technology; Louise Kelly, Queensland University of Technology; Falguni Vasavada-Oza, MICA; Kathy Mortimer, University of Northhampton; Sally Laurie, University of Northhampton

Additional Authors

Hemant Patwardhan, Winthrop University
Sabrina Habib, University of South Carolina
Gayle Kerr, Queensland University of Technology
Louise Kelly, Queensland University of Technology
Falguni Vasavada-Oza, MICA
Kathleen Mortimer, University of Northhampton
Sally Laurie, University of Northhampton
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