College Admissions: A Customer Journey Perspective
Sunday, April 7, 2019 at 1:15 PM–2:15 PM EDT
Room 204
Session Description
By taking a customer journey mapping perspective to understanding the admissions process at a regional private college, we found that the path students take is significantly different than previously suggested. The perspective may help you better communicate with prospective students and change the way your school approaches admissions.
Intended Audience
Post-secondary Admission Officers
Knowledge or experience level for your session attendees
All Levels
Head Presenter
Susanna Warnock, Piedmont College
Head Presenter: State
Georgia
Additional Presenters
Mallory Newsome, Piedmont College
Presenter Information: State
Georgia
Alayna Lauck, Piedmont College
Presenter Information: State
Georgia