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2019 Annual Meeting

del 30 de April al 3 de May del 2019

Hilton Atlanta, Atlanta, Georgia

Insight or Apophenia? The Pitfalls of Data for Data's Sake

miércoles, el 1 de mayo de 2019 a las 10:45–11:30 EDT
Room 204/205
Session Abstract

Collecting data on our users is almost easier than not collecting it, but more data isn't necessarily better. Most of the incidental data we collect is noise upon which we project patterns; even the data we collect intentionally is often useless, if not outright misleading. What good is it to make data-informed decisions based on data collected or analyzed improperly?

This session will present common problems and concerns with working with data, especially our users' personal information, and offer strategies for collecting data purposefully, transparently, and minimally. The importance of contextualizing data with qualitative research will also be discussed.

Program Track

General / Strategic

Target Audience Skill Level

None — General Audience

Keywords

Data All Around Us

Presenters

Joelle Thomas, Trinity College

Panel Moderator

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