2019 Annual Conference

April 6–9, 2019

Atlanta, GA

Under the Hood: the Data Engine Helping Drive Enrollment Results

Sunday, April 7, 2019 at 1:15 PM–2:15 PM EDT

Galleria 6

Session Description

Panelists will demonstrate how a data-driven student search campaign is helping one institution efficiently and ethically reach its enrollment goals. Admissions offices are forced to leverage limited resources to achieve an increasingly wide range of institutional objectives. Thoughtful, ethical, data-driven approaches can help them do more with less.

Intended Audience

Post-secondary Admission Officers

Knowledge or experience level for your session attendees

All Levels

Head Presenter

Jeff McLaughlin, Fire Engine RED

Head Presenter: State

Minnesota

Additional Presenters

Rebecca Buffington, University of Richmond

Presenter Information: State

Virginia