Under the Hood: the Data Engine Helping Drive Enrollment Results
Sunday, April 7, 2019 at 1:15 PM–2:15 PM EDT
Galleria 6
Session Description
Panelists will demonstrate how a data-driven student search campaign is helping one institution efficiently and ethically reach its enrollment goals. Admissions offices are forced to leverage limited resources to achieve an increasingly wide range of institutional objectives. Thoughtful, ethical, data-driven approaches can help them do more with less.
Intended Audience
Post-secondary Admission Officers
Knowledge or experience level for your session attendees
All Levels
Head Presenter
Jeff McLaughlin, Fire Engine RED
Head Presenter: State
Minnesota
Additional Presenters
Rebecca Buffington, University of Richmond
Presenter Information: State
Virginia