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Global Conference 2019

July 12–16, 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

Arts Marketing in the terms of Creative Communication Theory

Sunday, July 14, 2019 at 8:30 AM–Saturday, July 13, 2019 at 10:00 AM CST
2 Room 2
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
Creative
Emotion and Affect
Abstract

Creative communication is a form of communication initially based on the Internet and relies on digital technology. It focuses on information dissemination and communication in the digital space and extends the concept of digital marketing. This paper reflects on the concept of creative communication, based on the assumption that marketing communication in our times is embedded both in the digital economy and in the effective economy. This paper proposes that digital marketing and art marketing can be mutually supporting aspects of creative communication. From the perspective of creative communication, this paper generalizes the concept of arts marketing and elaborates its two important features. This paper studies art marketing as a marketing philosophy and focuses on creative, playful, and humanistic methods rather than predictive marketing models.

First & Corresponding Author

Ziqi Wang, Capital University of Economics and Business
Authors in the order to be printed.

Ziqi Wang

Additional Authors

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