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Facing the Risks: How Emotional Messages Facilitate Feeling of Control
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Experimental Research
Abstract
Grounded in the compensatory control theory and emotion regulation hypothesis, the current study proposes the underlying mechanism to explain how people in different levels of control are motivated to regulate their emotions. To further test this mechanism, this study utilizes various emotional appeals to examine different routes that individuals take to restore or maintain their level of control in the context of anti-terrorism communication. People with higher perceived control report greater feeling of control and more favorable ad attitude when exposed to a positive and high-dominance message as well as a negative and low-dominance message. In contrast, those with lower perceived control report similar results when exposed to four different emotional messages.
First & Corresponding Author
Taylor Jing Wen, University of South Carolina
Authors in the order to be printed.
Taylor Jing Wen, Naa Amponsah Dodoo, Jon D. Morris