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Global Conference 2019

del 12 al 16 de July del 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

The Third Person Effect and Perceived Threat of Health and Environmental Issues in Differing PSAs

domingo, el 14 de julio de 2019 a las 10:15–sábado, el 13 de julio de 2019 a las 11:45 CST
3 Room 3
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
Green/Environmental
Health
Abstract

This study examines the relationship among PSA types, PSA-induced mood and the perceived third person message effects. The study design was a 2 PSA types (preventive-oriented health issues and promotion-oriented environmental issues) x 2 PSA-induced mood types (positive and negative) x 2 message effects (on self and on others) mixed repeated-measures design. Overall findings indicate an optimistic bias prevails in evaluating PSAs of various health and environmental issues in different PSA-induced mood conditions. This study also found that positive mood-generating PSAs elicited greater perceived threat about the issues featured in PSAs regardless of PSA types. Implications for policy-making and suggestions for future research are discussed.

First & Corresponding Author

Yongick Jeong, Louisiana State University
Authors in the order to be printed.

Yongick Jeong, Gawon Kim, Chun Yang

Additional Authors

Gawon Kim, Louisiana State University
Chun Yang, Louisiana State University
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