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Digital Technology and the Development of Advertising
Sunday, July 14, 2019 at 10:15 AM–Saturday, July 13, 2019 at 11:45 AM CST
1 Room 1
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
Digital/Online Advertising
Interactive
New Technology
Interactive
New Technology
Abstract
- The miraculous development of Internet industry in China has drawn world-wide attention. To date, China is competent to play the leading role of technological creativity and to contribute Chinese intelligence to global issues.
- Given that digital marketing technologies in China have already constituted a closed loop of smart marketing, both the frontier technologies and the experience of applying digital technology to advertising in China are worthy of sharing with global advertising community.
- Researches on the development of digital advertising in China are indispensable for international advertising study. As China has become the second largest advertising market which is greatly propelled by digital technology, there are unique phenomena as well as abundant cases for advertising study. These cases may shed light on a new paradigm of researches in the future.
First & Corresponding Author
Cynthia Shen, The Creative Communication Management (CCM) Research Center of Peking University
Authors in the order to be printed.
Gang Chen, Cynthia Shen, Michael Tang, Yajuan Wang, Siqi Liu, Shaohui Lee, Weiwei Gu, Minghui Wu