Global Conference 2019

July 12–16, 2019

Peking University, Beijing, China

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Advancing Advertising Research in China: Current Status, Future Directions and International Perspectives

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST

1 Room 1

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International

Abstract

The session will feature advertising scholars in China and US who will discuss how to advance advertising research in China. Panelists will start by examining the current status as well as areas of strengths and weaknesses of advertising research in China. They will then address questions on how to advance advertising research in China in the future.

First & Corresponding Author

Fuyuan Shen, Penn State University

Authors in the order to be printed.

Fuyuan Shen, Xiaohua Wang, Hong Cheng