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Global Conference 2019

July 12–16, 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

Advancing Advertising Research in China: Current Status, Future Directions and International Perspectives

Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
1 Room 1
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International

Abstract

The session will feature advertising scholars in China and US who will discuss how to advance advertising research in China. Panelists will start by examining the current status as well as areas of strengths and weaknesses of advertising research in China. They will then address questions on how to advance advertising research in China in the future.

 

First & Corresponding Author

Fuyuan Shen, Penn State University
Authors in the order to be printed.

Fuyuan Shen, Xiaohua Wang, Hong Cheng

Additional Authors

Xiaohua Wang, Shenzhen University
Hong Cheng, Virgina Commonwealth University
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