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Advancing Advertising Research in China: Current Status, Future Directions and International Perspectives
Sunday, July 14, 2019 at 1:30 PM–2:45 PM CST
1 Room 1
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International
Abstract
The session will feature advertising scholars in China and US who will discuss how to advance advertising research in China. Panelists will start by examining the current status as well as areas of strengths and weaknesses of advertising research in China. They will then address questions on how to advance advertising research in China in the future.
First & Corresponding Author
Fuyuan Shen, Penn State University
Authors in the order to be printed.
Fuyuan Shen, Xiaohua Wang, Hong Cheng