Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.
Advancing Advertising Research in China: Current Status, Future Directions and International Perspectives
domingo, el 14 de julio de 2019 a las 13:30–14:45 CST
1 Room 1
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
International
Abstract
The session will feature advertising scholars in China and US who will discuss how to advance advertising research in China. Panelists will start by examining the current status as well as areas of strengths and weaknesses of advertising research in China. They will then address questions on how to advance advertising research in China in the future.
First & Corresponding Author
Fuyuan Shen, Penn State University
Authors in the order to be printed.
Fuyuan Shen, Xiaohua Wang, Hong Cheng