Signal Through the Noise: Using a Multi-Channel Approach to Reach Gen Z
Monday, April 8, 2019 at 3:20 PM–4:20 PM EDT
Room 223
Session Description
Meeting the on-demand expectations of Generation Z is challenging. They have the ability to sniff out the unauthentic and irrelevant. Learn how three university leaders effectively changed their communication strategy to better target Generation Z. This included the introduction of an artificial intelligent (AI) Chatbot to engage them via text message.
Intended Audience
All Secondary School Counselors
Secondary Public School Counselors
Secondary Independent School Counselors
Post-secondary Admission Officers
Independent Counselors
Community-Based Organizations
All
Secondary Public School Counselors
Secondary Independent School Counselors
Post-secondary Admission Officers
Independent Counselors
Community-Based Organizations
All
Knowledge or experience level for your session attendees
All Levels
Head Presenter
Scott Burke, Georgia State University
Head Presenter: State
Georgia
Additional Presenters
Joel Lee, Winston-Salem State University
Presenter Information: State
North Carolina
Ryan Hogan, Valdosta State University
Presenter Information: State
Georgia