Saltar al contenido principal
logo

2019 Annual Conference

del 6 al 9 de April del 2019

Atlanta, GA

Signal Through the Noise: Using a Multi-Channel Approach to Reach Gen Z

lunes, el 8 de abril de 2019 a las 15:20–16:20 EDT
Room 223
Session Description

Meeting the on-demand expectations of Generation Z is challenging. They have the ability to sniff out the unauthentic and irrelevant. Learn how three university leaders effectively changed their communication strategy to better target Generation Z. This included the introduction of an artificial intelligent (AI) Chatbot to engage them via text message.

Intended Audience
All Secondary School Counselors
Secondary Public School Counselors
Secondary Independent School Counselors
Post-secondary Admission Officers
Independent Counselors
Community-Based Organizations
All
Knowledge or experience level for your session attendees

All Levels

Head Presenter

Scott Burke, Georgia State University
Head Presenter: State

Georgia

Additional Presenters

Joel Lee, Winston-Salem State University
Presenter Information: State

North Carolina

Ryan Hogan, Valdosta State University
Presenter Information: State

Georgia

Cargando…