THINK TANK - The Evolution of Enrollment Management Marketing: Where Technology and Tradition Meet
Session Description
Successfully reaching prospective students at the right time with the right message requires a balance between today’s technology and traditional tactics. The powerful pairing of cutting-edge marketing automation and tried-and-true search marketing will give you the control and data-driven insights you need to connect with your students and their family.
Identify your prospects and track their behaviors to get an in-depth understanding of interest and intent that will guide you and your team to successful, efficient and cost-effective marketing efforts to reach enrollment goals.
Target audience
Postsecondary
Submitter
Emma O'Grady, Capture Higher Ed
Presenters
Geoff Broome, Capture Higher Ed
Brief biographical sketch, to include educational background
Education background: Undergraduate degree from Oklahoma City University. M.Ed in Higher Education Administration Widener University M.Ed in Secondary School Counseling. Wilmington University.
Melissa Richards, Sweet Briar College
Brief biographical sketch, to include educational background
Melissa Farmer Richards serves as vice president for communications and enrollment management at Sweet Briar College. Previously, she served as vice president for communications and acting executive officer for admissions and financial aid at St. Lawrence