Passer au contenu principal
logo

Global Conference 2019

du 12 au 16 July 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

Internet Adoption Trends and Online Purchasing Behavior in Ultra-Orthodox Community

dimanche 14 juillet 2019 à 15:00–16:15 CST
3 Room 3
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
Interactive
New Technology
Abstract

Based on large scale annual social surveys in Israel, the current study uses an innovation resistance perspective and domestication theory as frameworks for analyzing trends of Internet adoption and online purchasing behavior in Israel's Ultra-Orthodox community over the past decade (between 2003-2012).  During the last decade, rates of Internet access and online purchasing have continued to increase in the Ultra-Orthodox community. However, users in this group (similar to other religious groups in Israel) have yet to fully utilize the potential of online shopping. The odds ratio in Internet adoption and online shopping over time among the Ultra-Orthodox were higher, compared to other religiosity groups. Our findings show that socio-demographic characteristics are effective for tracking Ultra-Orthodox Internet adoption. However, the power of these characteristics to differentiate Internet usage behaviors is much lower. Due to the linked processes of Internet domestication, increasing connectivity, and utilitarian Internet use the Ultra-Orthodox community may be considered an attractive target audience for online retailers.

First & Corresponding Author

Sabina Lissitsa, Ariel University
Authors in the order to be printed.

Sabina Lissitsa, Osnat Roth-Cohen

Additional Authors

Osnat Roth-Cohen, Ariel University
Chargement en cours …