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Self-Presentation On Social Media - When Self-Enhancement Confronts Self-Verification
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Experimental Research
Social Media
Abstract
Social media has become an important part of people’s daily life. Everyday people frequently switch between the real world and the digital world created by social media. The present study investigates how people self-present on social media from the perspective of psychological motives. Since self-enhancement and self-verification are considered two major psychological motives of self-evaluation, the present study looks at the moderating effect of tie-strength on self-enhancement and self-verification in the context of social media. It was found that on social media, people tend to both self-enhance and self-verify with close friends, but only self-enhance but not self-verify with distant friends. Furthermore, implications of the findings in advertising industry are discussed.
First & Corresponding Author
Anlan Zheng, University of Illinois at Urbana-Champaign
Authors in the order to be printed.
Anlan Zheng, Brittany Duff, Patrick Vargas, Mike Yao