Saltar al contenido principal
logo

Global Conference 2019

del 12 al 16 de July del 2019

Peking University, Beijing, China

Proposal authors can use this tool to see where they have been placed in the agenda. Please scroll down to search by Author Name (Note: if the submitting author did not add all authors to the ProposalSpace form, only First & Corresponding Author will be searchable), or by Date/Time.

 

Advertising Contents of People’s Daily (2006-2016) and Their Value Orientations

sábado, el 13 de julio de 2019 a las 09:00–10:30 CST
3 Room 3
Keywords: Please select at least two and no more than four. Hold the CTRL key to select multiple
Content Analysis Research
History
Newspapers
Abstract

This article takes the advertisements on People’s Daily from 2006 to 2016 as the research object and analyzes the contents of 242 advertisements from 140 issues. The study finds out the composition and geographical distribution of the newspaper’s advertisers have been changing during the ten years. Governments and public institutions are gradually outnumbering other advertisers and continuing to widen the gap. While advertisers in East China still make up more than 50% of the total, there is a growing number of advertisers from West China. Moreover, the identity and geographical origin of the advertisers directly affect their decisions on the types of their advertisements, whereas the value orientations of these advertisements are directly correlated with the advertisers’ geographical origin.

First & Corresponding Author

Peihong Xie, Peking University
Authors in the order to be printed.

Xie Peihong

Additional Authors

Cargando…