2nd Annual Conference for High Impact Instructional Practices

Dr. Richards has developed a learning model (Richards & Marshall, 2019) based on Kolb’s Experiential Learning Theory called the Applied Marketing & Media Education Norm (AMEN). In this session, we discuss one of the main elements of AMEN, project-based learning, and how this has been applied successfully to benefit students, faculty, the university, and the community while increasing students’ emotional investment in their learning. Dr. Mitchell’s Multimedia Production course is designed to increase students’ knowledge of industry landscapes and build technological competencies. His final assignment diverges from an outward-focus and instead asks students to produce a short video that addresses the prompt, “What is my metaphor?” It draws on concepts of self and leverages student emotional responses. Finally, Dr. Waters will explain how to integrate experiential, project-based learning into any classroom. Students collaborate with community partners to create a productive, emotional symbiosis (Waters & Anderson-Lain, 2014; Waters & Cemore-Brigden, 2013).