Designing a RT Marketing Plan: The Use and Application of a Marketing Self-Assessment Tool in Recreation Therapy
Session Description (for use in the program and for marketing purposes)
This session will guide participants in the use and application of a self-assessment marketing tool designed to identify marketing needs and subsequently design feasible strategies to improve occupational prestige of RT in the workplace. Often, RT has struggled to be perceived as a goal-directed and evidence-based therapy among administrators, physicians, and sister therapies. This is due in part to a lack of a marketing strategy for the discipline of RT - a critical element in the advancement of the profession. In a national study, CTRSs reported only moderate skills and identified myriad marketing needs. This session will train participants to use a self-assessment tool designed to evaluate their current marketing efforts. Session participants will identify their marketing strengths and areas needing attention. Participants will then be guided in the development of an individualized Action Plan to address their identified marketing needs in their own programs.