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2014 Conference

April 9–11, 2014

Intercontinental, Milwaukee, WI

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Educating Consumers Using Social Media

Thursday, April 10, 2014 at 2:30 PM–4:00 PM Central Time (US & Canada)
Lobby Salon
Short Abstract

Communities on the Web are ever expanding, with new users signing up everyday on social networking websites.  Businesses, government organizations and charities create these accounts to inexpensively reach their customer bases.  However, there is a large amount of information on these social networking websites. This makes it quite difficult and confusing to navigate through all the postings.  Many businesses and organizations are using social media to reach consumers, so how can consumer advocacy groups use the tools provided to educate the consumers to make wise and informed decisions about which products to purchase?

First & Corresponding Author

Brian Lee Hess, Virginia Tech

Add'l Authors In The Order To Be Printed