5. User Experience

Social Media, User Experience

Explore strategies for successful library social media efforts, Understand how marketing electronic resources via social media can be an integral part of an overall marketing plan, Build a community of collaborators using experiences with the library through social media, Understand users' preferences with regard to social media posts, Appreciate how social media can be a part of library outreach, Tailor social media posts to reach library users most effectively

Online networking through social media provides fresh opportunities for libraries to expand our presence beyond our physical walls by reaching library users in new ways. Social media allows libraries to interact with users and build community. In turn, libraries can observe users engaging through social media and can promote resources and services accordingly. Told from both public and academic library perspectives, this session will explore how to create an overall social media strategy, develop social media content using tools such as Excel and Serials Solutions resource management, and collect and analyze results via the two most popular social media channels currently used: Twitter and Facebook.

Online Conference Session