2014 Conference

April 9–11, 2014

Intercontinental, Milwaukee, WI

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The Effect of Over-marketing on Consumers’ Stress, Right Infringement Awareness and Purchase Intention

Thursday, April 10, 2014 at 11:45 AM–12:45 PM CDT

FRS

Short Abstract

In this study, we try to know the general perception of consumers about marketing and the differences in the perception of consumers by Over-marketing media. Also, it was analyzed that how a company over marketing can impact to consumers’ stress, rights infringement awareness, and purchase intention.

First & Corresponding Author

Hyun Jung Yoo, Chungbuk National University

Add'l Authors in The Order to Be Printed

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