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The Effect of Over-marketing on Consumers’ Stress, Right Infringement Awareness and Purchase Intention
jeudi 10 avril 2014 à 11:45–12:45 CDT
FRS
Short Abstract
In this study, we try to know the general perception of consumers about marketing and the differences in the perception of consumers by Over-marketing media. Also, it was analyzed that how a company over marketing can impact to consumers’ stress, rights infringement awareness, and purchase intention.
First & Corresponding Author
Hyun Jung Yoo, Chungbuk National University
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