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Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


2.1a Consumer Responses to #MeToo-Inspired Advertising: A Discrepancy between Real Social Media Data and Self-Report Data

vendredi 27 mars 2020 à 10:30–12:00 EDT
Room 1 - Sorrento
Submission Type

Full Paper

Keywords
Big Data Analysis
Cause Related Advertising
Digital/Online Advertising
Experimental Research

Lead Author

Yang Feng, San Diego State University

Additional Authors

Huan Chen, University of Florida
Ho-Young (Anthony) Ahn, Pepperdine University
Chargement en cours …