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Annual Conference 2020

Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.

Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.

Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.


2.1d Using Hierarchy of Effects and LC4MP to Investigate the Effects of Publicity on Ads Featuring Athlete Endorsers

viernes, el 27 de marzo de 2020 a las 10:30–12:00 EDT
Room 1 - Sorrento
Submission Type

Full Paper

Keywords
Emotion and Affect
Experimental Research
Information Processing
Sports

Lead Author

Glenna L. Read, University of Georgia

Additional Authors

Yen-I Lee, Washington State University
Jihoon Kim, University of Georgia
Youngji Seo, University of Georgia
Shuoya Sun, University of Georgia
Xuerong Lu, University of Georgia
Sierra Brown, University of Georgia
Taeyeon Kim, University of Georgia
Wency Cai, University of Georgia
Kevin Jones, University of Georgia
Hyoyeun Jun, University of Georgia
Jay Lim, University of Georgia
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