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2020 Conference

du 18 au 20 May 2020

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E1b The Association Between Personality Traits and Consumer Residential Preferences

jeudi 21 mai 2020 à 11:00–12:30 CDT
Room 1
Key Words

Personality Traits, Consumer Behavior, Residential Preferences, Housing, Mortgage, Big Five

Short Description

A consumer's housing decisions are not only a culmination of economic and social factors, but could also be driven by a consumer's personality traits. Utilizing data that are collected from the Health and Retirement Study (HRS), this study's hypothesis is that certain personality traits influence residential preferences. The objective of this study is to analyze the Big Five "OCEAN" personality traits – (O)penness, (C)onscientiousness, (E)xtraversion, (A)greeableness, and (N)euroticism – and their explanatory impacts on the value of a consumer’s home and on the amount of a consumer's mortgage debt. The results from two tobit regression models suggest a link between the OCEAN personality traits and a consumer’s residential preferences. Openness (+), conscientiousness (+), and agreeableness (-) are significant predictors of larger home values. Openness (+), agreeableness (+), neuroticism (-), and conscientiousness (-) are significant predictors of larger mortgage debt balances. This study provides a functional perspective that can be incorporated with the housing and psych-social literatures.

First & Corresponding Author

Blain Pearson, Texas Tech University
Authors in the order to be printed

Blain Pearson, Taufiq Hasan Quadria, Sarah Asebedo

Additional Authors

Taufiq-Hasan Quadria, Texas Tech University
Sarah Asebedo, Texas Tech University
Chargement en cours …