Authors of accepted proposals can use the tool below (scroll down) to see where they have been placed in the agenda. This is only a schedule of the presentations, not the entire conference. To view the overall event schedule, please visit the AAA 2020 Annual Conference webpage.
Scroll down to search by Authors (Person)*, Date/Time, Keywords, and Submission Type. Rooms have not been assigned yet, so the locations are just generic place holders. *Note: If the submitting author did not add all the authors/panelists to the ProposalSpace form, only the Lead Author will be searchable.
Confirm your place in the schedule by going to the AAA Presenter Confirm Google Sheet and following the instructions in the top row. Contact the AAA office if you have questions. Please be sure to reference the session title(s), date(s) and time(s) when you contact us.
3.2a Disclosing Influencer Marketing - It’s Not That Simple: Investigating Users’ Appreciation of Advertising Transparency and its Effects on Purchase Intention and Intention toward the Influencer
Submission Type
Full Paper
Keywords
Celebrity
International
Persuasion Knowledge/Skepticism
Social Media