CalSAE 2019-2020

Twitter, Pinterest, Uber, Minecraft—What do they all have in common? Outside of becoming billion-dollar companies, they all worked tirelessly to empower their community to help tell their stories. The most successful innovative brands of the 21st Century solved problems for others, built dedicated audiences, and ultimately found the right messengers to make their organizations take off like rocket ships.

In 2019, no one cares about your likes, followers, or impressions. Your members care about you acting unapologetic in who you are, what you believe in, and what your association stands for. By exciting your audience with the right message, you will create word-of-mouth marketing that will be a game-changer for your association.

Ryan will teach you the top seven methods that top Silicon Valley tech companies, Hollywood producers, and video game creators use to develop thriving and loyal audiences. He'll help you generate new member leads to grow your association, write better recruitment email messages, and discover tips to grow your association around social media, podcasting, e-books, blogging, public speaking, and other emergent media platforms.

For the last three years, Ryan interviewed over 100 influencers who have built culture-changing online such as Seth Godin, Brad Feld (TechStars), Derek Sivers (CDBaby), Troy Carter (Spotify), Jemele Hill (ESPN), and many others. His audience development framework helps associations, leaders, and organizations anchor their brand stories, grow their influence, and thrive in the digital age.

You will take away a complete toolkit of resources, actionable audience development strategies, and data and analytics to build your audience member growth roadmap. Seven key takeaways will help you to:

• Craft a big vision to grow your influence on social media
• Give emotional ownership to your members to create word of mouth
• Lead with influence by embracing your branded personality edge
• Collaborate with the influencer members of your association
• Turbocharge your brand and recruit new members
• Learn how world-class storytellers and entrepreneurs find their authentic voice for their companies and brands
• Build a content editorial calendar in order to structure your member outreach

Whether you have a small association audience and are starting from scratch or looking to creating a more meaningful connection with your current association—this session is for you.

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