CalSAE 2019-2020

Why do most association leaders act as though people are driven solely by logic and reason? After all, extensive behavioral economics research shows that the large majority of our behavior is based on emotions.

You can become a truly outstanding association leader through developing your social intelligence, the strategic ability to evaluate and influence other people’s emotions and behaviors. After all, associations are in essence a web of social relationships, and rocket-boosting your ability to manage these relationships will greatly enhance your success as an association leader.

Social intelligence skills will determine your success in cultivating valuable relationships, improving teamwork, managing conflicts, exhibiting executive presence, and guiding stakeholders to achieving your association’s objectives. This presentation offers case studies on the effective use of social intelligence-based strategies and provides clear take-aways to help you become an outstanding association leader.

Learner Outcomes:

• Assess where your association leadership skills can most benefit from improving your social intelligence
• Evaluate how best practices for using social intelligence in leadership contexts can apply to your association
• Develop a plan to integrate these strategies into your association

Building Capacity