CalSAE 2019-2020

Those five words ‘why should I join you’ can change the way your future and current members see you. We want high levels of recruitment, engagement, and retention, but what’s the bridge between wanting and having? It really all boils down to one thing: understanding your members. Let’s look at some real-time examples of professional and trade associations and what they have done to get to that member understanding!

There are actually eight distinct membership journey stages through which someone will progress—let’s explore them!

The Essentials