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CalSAE 2019-2020

Why Should I Join You? The Membership Journey & Engagement Scoring

martes, el 28 de abril de 2020 a las 13:45–15:15 PDT add to calendar
Hyatt Regency Sonoma Wine Country
Program Description

Those five words ‘why should I join you’ can change the way your future and current members see you. We want high levels of recruitment, engagement, and retention, but what’s the bridge between wanting and having? It really all boils down to one thing: understanding your members. Let’s look at some real-time examples of professional and trade associations and what they have done to get to that member understanding!

There are actually eight distinct membership journey stages through which someone will progress—let’s explore them!

Track

The Essentials

Content Leaders

[photo]
Brett Jeffery, Australasian Society of Association Executives (AuSAE)
Title

General Manager New Zealand

Website

www.ausae.org.au

Bio
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