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CalSAE 2019-2020

5 Steps to Creating an Inbound Marketing Strategy

miércoles, el 29 de abril de 2020 a las 09:00–10:30 PDT add to calendar
Hyatt Regency Sonoma Wine Country
Program Description

Over the past few years, marketing has changed a LOT. It used to be that tactics such as advertising and direct mail were, for the most part, fairly effective. But now, that’s simply not the case. People tend to tune information out, particularly if it’s not directly related to them.

Enter inbound marketing. Inbound marketing is all about creating valuable content to attract people and convert them into members. And association professionals are particularly well-positioned to practice these types of tactics because they already have the expertise needed to create valuable content. The best part though? Inbound marketing is actually pretty cheap!

In this session, learn all about how to get started with the inbound marketing methodology. Learn how to attract qualified traffic to your organization's website, how to convert those visitors into leads, how to transform those leads into members, and more importantly, how to get those members to stay.

Takeaways:

Track

The Essentials

Content Leaders

[photo]
Callie Walker, MemberClicks
Title

Senior Inbound Marketing Specialist

Website

https://www.memberclicks.com/

Bio

Callie Walker is the Senior Inbound Marketing Specialist at MemberClicks, an Atlanta-based membership management software company. She manages the company’s blog, content pieces, and various social media sites.

Callie attended the University of Georgia, graduated with a Bachelor’s degree in Public Relations, and went on to pursue a career in PR and digital marketing. In her time at MemberClicks, she’s increased blog views by 1,472% and blog subscribers by 1,265%. She loves writing and exploring how associations can tap into the power of inbound marketing.

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