CalSAE 2019-2020

Over the past few years, marketing has changed a LOT. It used to be that tactics such as advertising and direct mail were, for the most part, fairly effective. But now, that’s simply not the case. People tend to tune information out, particularly if it’s not directly related to them.

Enter inbound marketing. Inbound marketing is all about creating valuable content to attract people and convert them into members. And association professionals are particularly well-positioned to practice these types of tactics because they already have the expertise needed to create valuable content. The best part though? Inbound marketing is actually pretty cheap!

In this session, learn all about how to get started with the inbound marketing methodology. Learn how to attract qualified traffic to your organization's website, how to convert those visitors into leads, how to transform those leads into members, and more importantly, how to get those members to stay.

Takeaways:

• Learn how to leverage your organization’s expertise to attract new members and engage your existing ones.
• Learn how to implement an effective inbound marketing strategy - without breaking the bank!
• Learn how to track key marketing metrics and measure your success.
• Learn how to take your inbound marketing strategy up a notch - once you have the basics down.

The Essentials