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CalSAE 2019-2020

We Want You Back: Tools to Regain Lapsed Members

Wednesday, April 29, 2020 at 11:00 AM–12:15 PM PDT add to calendar
Hyatt Regency Sonoma Wine Country
Program Description

An association’s goal is to provide meaningful experiences so that members stay engaged, but what happens to the lapsed members? What can you do to bring them back? In this session, get the tools you can use to re-engage lapsed members and bring them back into the fold.

Learner Outcomes:

Track

The Essentials

Content Leaders

[photo]
Scott Oser, Scott Oser Associates
Title

Association Membership, Marketing & Sales Consultant

Website

www.scottoserassociates.com

Bio

Scott has over 20 years of marketing experience in the association and publishing industries. Before starting the firm, he worked for market leaders like the National Geographic Society, AARP, and Science. Throughout his career, Scott has excelled in developing, implementing, and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing, and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.

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