CalSAE 2019-2020
We Want You Back: Tools to Regain Lapsed Members
Program Description
An association’s goal is to provide meaningful experiences so that members stay engaged, but what happens to the lapsed members? What can you do to bring them back? In this session, get the tools you can use to re-engage lapsed members and bring them back into the fold.
Learner Outcomes:
- Understand why lapsed members are a very lucrative segment of your membership
- Understand why personalization and targeting is very effective in win-back campaigns and start to develop your personalization and targeting strategy
- Understand the resources you have available for lapsed member campaigns and start to develop a win-back plan
Track
The Essentials
Content Leaders
![[photo]](https://secure.gravatar.com/avatar/7ca802c65c946fe6e13529be3d385f25.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Scott Oser, Scott Oser Associates")
Scott Oser, Scott Oser Associates
Title
Association Membership, Marketing & Sales Consultant
Website
Bio
Scott has over 20 years of marketing experience in the association and publishing industries. Before starting the firm, he worked for market leaders like the National Geographic Society, AARP, and Science. Throughout his career, Scott has excelled in developing, implementing, and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing, and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.