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CalSAE 2019-2020

Zero to Sixty: Building an Effective Advocacy Program from Scratch

miércoles, el 29 de abril de 2020 a las 11:00–12:15 PDT add to calendar
Hyatt Regency Sonoma Wine Country
Program Description

This session will present a case study from a statewide association of local county agency directors which created an effective advocacy program from scratch. After nearly a decade with no real presence in the state’s legislative playing field, the association’s new Executive Director guided the association in developing a new-to-the-association advocacy program. The efforts were not always smooth and easy with individual anxieties and general confusion on roles and responsibilities sometimes getting in the way. This session will present lessons learned by the association’s formation of an advocacy committee, adoption of legislative decision-making policies and procedures, defining roles and responsibilities, overcoming personal anxieties, building member consensus of the strategic goals and initiatives, and training members on effective legislative communication.

Takeaways:

Track

Building Capacity

Content Leaders

[photo]
Greg Wilson, CAE, MPPA, Child Support Directors Association
Title

Executive Director

Website

https://csdaca.org/

Bio

Greg Wilson is Executive Director of the Child Support Directors Association and has been involved in grassroots and formal lobbying and advocacy work since his early undergraduate college days. He has led advocacy campaigns for several organizations including two for his current employer that netted $9 million and $56.5 million in new funding for members. He holds two master’s degrees in Public Policy & Administration and in English. He earned his CAE credential in 2010. He has worked with associations since 2001, volunteered as a board member with several non-profits and is a past Board Chair for CalSAE.

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