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2020 Conference

del 19 al 21 de April del 2020

Welcome to the session lineup for PCACAC's 55th Annual Conference!

Admissions & Marketing: Two Offices, One Team

martes, el 21 de abril de 2020 a las 09:00–10:15 EDT
Allegheny C (73)
Session Description

Hear from Aimee Rose (VP of Integrated Communications & Chief Strategy Offier, recently named Higher Ed Marketer of the Year by the American Marketing Association), Lisa Ha (AVP of Marketing) and Matt Munsey (AVP of Admissions) from Mary Baldwin University as they discuss successful collaboration between the admissions and marketing offices. This session will highlight data analysis to determine a population group and an appropriate call to action, marketing tactics to increase engagement, the War Room approach for increased collaboration, gamification of accepted student days, and other tactics used to increase the success of MBU's overall recruitment efforts.

Session duration

75-minute session

Target audience

Postsecondary

Submitter

Matthew Munsey, Mary Baldwin University

Presenters

Aimee Rose, Mary Baldwin University
Matthew Munsey, Mary Baldwin University
Lisa Ha, Mary Baldwin University
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