Welcome to the session lineup for PCACAC's 55th Annual Conference!
Admissions & Marketing: Two Offices, One Team
Session Description
Hear from Aimee Rose (VP of Integrated Communications & Chief Strategy Offier, recently named Higher Ed Marketer of the Year by the American Marketing Association), Lisa Ha (AVP of Marketing) and Matt Munsey (AVP of Admissions) from Mary Baldwin University as they discuss successful collaboration between the admissions and marketing offices. This session will highlight data analysis to determine a population group and an appropriate call to action, marketing tactics to increase engagement, the War Room approach for increased collaboration, gamification of accepted student days, and other tactics used to increase the success of MBU's overall recruitment efforts.
Session duration
75-minute session
Target audience
Postsecondary