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2020 Conference

du 19 au 21 April 2020

Welcome to the session lineup for PCACAC's 55th Annual Conference!

Storytelling: Creating compelling narratives to tell your institution’s story

lundi 20 avril 2020 à 09:00–10:15 EDT
Appalachian AB (150)
Session Description

At a time when prospective students and families have access to so much information about the college process, learn how American University has used storytelling to optimize its outward message to others. In the last two years, AU has re-imagined its digital recruitment and on-campus experience by using technology and content creation to propel its narrative forward.

Session duration

75-minute session

Target audience

Postsecondary

Submitter

Jeremy Lowe, American University (DC)

Presenters

Jeremy Lowe, American University (DC)
Alexander Wagner, American University
Chargement en cours …