Internal Marketing of the CNS Role: Showing your Impact
Topic of Interest
Capture Value of the CNS
Abstract
The value a CNS can bring to a healthcare organization is often misunderstood. The Clinical Nurse Specialist (CNS) is uniquely qualified to lead evidence-informed process improvement initiatives to ensure quality cost effective patient outcomes by supporting nursing practice, and optimization of system processes. CNSs are challenged with demonstrating their value and impact.
The value and impact of the CNS has been historically demonstrated based on specific topics. NACNS has provided a cost analysis toolkit to assist CNSs with demonstrating their value and impact. CNSs are challenged with demonstrating to their institutions the impact and value of their work. This interactive presentation will assist CNSs in developing their personal CNS impact marketing plan that would demonstrate their value and impact on the healthcare organizations bottom line. We will develop marketing strategies to raise the visibility of the CNS within the organization.
The ability for a CNS to develop an impact marketing plan demonstrating their work, its value and impact on moving the healthcare organizations supports the CNS competency of: Disseminates CNS practice and fiscal outcomes to internal stakeholders and the public.
CNSs demonstrating their impact and financial value in relation to quality cost effective patient outcomes supports the resurgence of the CNS as a valuable team member during the changing healthcare environment.