Skip to main content
logo

2021 Conference

May 18–20, 2021

Proposal authors can use this tool to see where they have been placed in the agenda for a Symposium, an Oral Session, or a Featured Research Session Poster. Scroll down to search by Authors (Person), Date/Time, and Keywords. Zoom rooms have not been assigned yet, so the locations are just generic place holders. Contact the ACCI Office right away if you have questions. Please be sure to reference the session title(s), date(s) and time(s) if you contact us. Times are in Eastern Daylight and subject to change.

P1b-3 Managerial Application of the Mindful Brand Scale (MBS)

Wednesday, May 19, 2021 at 12:00 PM–1:00 PM EDT
5 Poster
Featured Research Session Poster

Yes, please consider me for Poster

Key Words

Mindful Brand, Scale Development, Mindfulness, Brand humanization, Consumer-Brand Connection

First & Corresponding Author

Ellen Campos Sousa, Florida International University
Authors in the order to be printed

Ellen Campos Sousa, Jayati Sinha

Additional Authors

Jayati Sinha, Florida International University
Loading…