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P1b-3 Managerial Application of the Mindful Brand Scale (MBS)
Wednesday, May 19, 2021 at 12:00 PM–1:00 PM EDT
5 Poster
Featured Research Session Poster
Yes, please consider me for Poster
Key Words
Mindful Brand, Scale Development, Mindfulness, Brand humanization, Consumer-Brand Connection
First & Corresponding Author
Ellen Campos Sousa, Florida International University
Authors in the order to be printed
Ellen Campos Sousa, Jayati Sinha